MONTEBOVI – Baked Product
Bernardo Montebovi leaves the hometown at the age of 15, not to seek his fortune elsewhere, but to win his challenge with life. By chance the first person he meets in Rome is a baker. There Bernardo Montebovi has his first contact with the good consumer par excellence: bread. Thanks to his initiative and his will, in a short time, he manages in first person the activities of the bakery. To increase the number of consumers of his products through the quality/price ratio, he apply the imposed price. In this way his consumer audience knows he can count on this warranty.